Athlete-Centered Hospitality for the World’s Biggest Stages

Your go-to concierge for major events—from LA to the Bay

California Is the World’s Stage. We’re the Bridge

In the next four years, California will host the most elite sporting and entertainment events in the world—NBA All-Star, Super Bowls, FIFA World Cup, X Games, and the 2028 Olympic & Paralympic Games.

Combined, these events will generate over $2 billion in economic impact and draw more than 1 million international visitors to cities across the state.

Swim Up Hill’s Hospitality Division is here to serve the individuals behind the moments—athletes, creatives, organizers, and elite performers—by offering personalized support that moves beyond travel logistics into intentional lifestyle design.

We Curate More Than Stays.🧭
Location Intelligence

        Lodging near training zones, wellness clinics, and performance center,not just neighborhoods.
      
🍴
Culinary Personalization

        Dietary alignment + regional flavor. Whether it’s Thai near track or tacos post-recovery we guide it.
      
⚙️
Lifestyle Logistics

        Local transportation, equipment access, recovery tech, and neighborhood scouting all handled for you.
      

Services Designed for the Global Elite

We support:

Children running on a track during a race, wearing sports medals and numbered jerseys.

Olympic & Paralympic athletes

Group of young basketball players in white uniforms celebrating on an outdoor court, with some teammates in the background and trees with red berries nearby.

High-performance teams

A videographer wearing headphones and a black t-shirt adjusting a professional video camera on a tripod in an indoor setting.

Media/entertainment executives

Group of men standing in line, some are looking at their phones, some are talking, outdoors during sunset.

Production crews and VIP sponsors

A row of people sitting at a conference table, wearing masks, with documents, plates of food, and drinks in front of them, in a professional setting.

Corporate delegates

A group of international flags arranged in a row behind a black barrier, with a few people visible in the background at an indoor venue.

International sports federations

What Hospitality Looks Like With Us

Swimsuit fins and a kickboard placed on the edge of a swimming pool

For a Paralympic Swimmer

Near-pool lodging, adaptive equipment access, float tank recovery, and nutritionist-curated restaurant recommendations within 1 mile.

A man in a black Polo shirt looking at his phone indoors near a window.

For a Media Exec

Quiet, luxury housing with proximity to press centers, organic grocers, and safe late-night rideshares pre-vetted for schedule flexibility.

Two fencers in protective gear engaged in a fencing match, with one lunging forward and the other preparing to parry, on an indoor fencing strip.

For an International Fencer

Safe AirBnB with tactical space for dryland training, access to a sport-specific gym, and a local translator + on-demand physiotherapy.

Born in LA. Built for the World.

Our concierge model was designed to serve the unique scale of the LA 2028 Games, but it didn’t stop there.

With NBA All-Star, FIFA, X Games, and Super Bowl events reshaping California’s calendar, we’re expanding across cities to provide intentional support for athletes, organizers, and high-net-worth guests.

Whether in Sacramento, San Francisco, Santa Clara, or South LA—Swim Up Hill is ready.