Athlete-Centered Hospitality for the World’s Biggest Stages

 Your go-to concierge for major events—from LA to the Bay

California Is the World’s Stage. We’re the Bridge

In the next four years, California will host the most elite sporting and entertainment events in the world—NBA All-Star, Super Bowls, FIFA World Cup, X Games, and the 2028 Olympic & Paralympic Games.

Combined, these events will generate over $2 billion in economic impact and draw more than 1 million international visitors to cities across the state.

Swim Up Hill’s Hospitality Division is here to serve the individuals behind the moments—athletes, creatives, organizers, and elite performers—by offering personalized support that moves beyond travel logistics into intentional lifestyle design.

We Curate More Than Stays.

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Location Intelligence
Lodging near training zones, wellness clinics, and performance center,not just neighborhoods.
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Culinary Personalization
Dietary alignment + regional flavor. Whether it’s Thai near track or tacos post-recovery we guide it.
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Lifestyle Logistics
Local transportation, equipment access, recovery tech, and neighborhood scouting all handled for you.

Services Designed for the Global Elite

We support:

Olympic & Paralympic athletes

High-performance teams

Media/entertainment executives

Production crews and VIP sponsors

Corporate delegates

International sports federations

What Hospitality Looks Like With Us

For a Paralympic Swimmer

Near-pool lodging, adaptive equipment access, float tank recovery, and nutritionist-curated restaurant recommendations within 1 mile.

For a Media Exec

Quiet, luxury housing with proximity to press centers, organic grocers, and safe late-night rideshares pre-vetted for schedule flexibility.

For an International Fencer

Safe AirBnB with tactical space for dryland training, access to a sport-specific gym, and a local translator + on-demand physiotherapy.

Born in LA. Built for the World.

Our concierge model was designed to serve the unique scale of the LA 2028 Games, but it didn’t stop there.

With NBA All-Star, FIFA, X Games, and Super Bowl events reshaping California’s calendar, we’re expanding across cities to provide intentional support for athletes, organizers, and high-net-worth guests.

Whether in Sacramento, San Francisco, Santa Clara, or South LA—Swim Up Hill is ready.

Be the First to Know

This division is in active development. Interested in concierge partnerships, hospitality investments, or city activations?

Let’s connect.