Athlete-Centered Hospitality for the World’s Biggest Stages

 Your go-to concierge for major events—from LA to the Bay

California Is the World’s Stage. We’re the Bridge

In the next four years, California will host the most elite sporting and entertainment events in the world—NBA All-Star, Super Bowls, FIFA World Cup, X Games, and the 2028 Olympic & Paralympic Games.

Combined, these events will generate over $2 billion in economic impact and draw more than 1 million international visitors to cities across the state.

Swim Up Hill’s Hospitality Division is here to serve the individuals behind the moments—athletes, creatives, organizers, and elite performers—by offering personalized support that moves beyond travel logistics into intentional lifestyle design.