Swim Up Hill CEO Jamal Hill Named Brand Ambassador for Aqua by Dolfino in Multi-City, LA28-Focused Endorsement Partnership
Olympic momentum meets grassroots swim equity in a national gear initiative across five U.S. cities
Los Angeles, California — U.S. Paralympic medalist and Swim Up Hill CEO Jamal Hill has been named an official brand ambassador for global aquatics supplier Aqua by Dolfino, launching a national partnership that bridges elite sport and community impact. The multi-city endorsement campaign supports the “All Roads Lead to LA28” initiative and marks a bold step in equity-driven sports marketing.
U.S. Paralympic medalist and Swim Up Hill CEO Jamal Hill named official brand ambassador for Aqua by Dolfino.
The agreement, valued in the mid-five figures, is structured to maximize both representation and community benefit. Fifty percent supports Hill’s professional representation through the SoMath Hill Company, while the other half is directed back into underserved communities through in-kind contributions. These include gear, equipment, and on-site activations that will support swim programs in Compton, Stockton, Kalamazoo, New York City, and a fifth city soon to be announced.
“Aqua by Dolfino isn’t just supplying gear. They’re equipping a movement,” said Jamal Hill. “This partnership allows us to serve with excellence across the country, and I’m proud to represent their brand on the road to LA28.”
Beginning this summer, thousands of youth across these cities will receive professional-grade gear through Swim Up Hill’s partner programs. Each location will host on-site activations that blend elite equipment with community-first instruction, linking Olympic spirit to everyday access. Confirmed milestones include gear shipments scheduled throughout summer and fall 2025, on-the-ground distribution during Swim Up Hill partner trainings, and expansion discussions slated for early 2026 following LA28 review.
The partnership fuels the “All Roads Lead to LA28” campaign, linking Olympic legacy to everyday swim access across U.S. cities.
“Jamal’s mission and energy align perfectly with our values,” said the CEO of Aqua by Dolfino. “Together, we’re not only promoting excellence in aquatics. We’re creating access, opportunity, and community power.”
This partnership reflects a growing trend in sports marketing where brands invest not just in visibility but in shared impact at scale. By combining athlete leadership, nonprofit vision, and municipal reach, the collaboration demonstrates how representation can drive transformation, ensuring that gear becomes opportunity and Olympic legacy becomes everyday reality.
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